Building a compelling consumer product is no easy feat. Unlike B2B, it demands a deep understanding of the needs of a large, diverse user base. Here are some tips to get it right 👇
𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝘂𝘁𝗵 𝗠𝗮𝗰𝗵𝗶𝗻𝗲
Create a process to extract honest, actionable feedback. If direct interaction isn’t possible, ensure your product can gather feedback naturally from users.
𝗨𝗻𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲
Data is only valuable when distilled into meaningful insights. Aim to convert feedback into a few key metrics that accurately reflect your product’s performance.
𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝘄𝗶𝘁𝗵 𝗩𝗶𝘀𝗶𝗼𝗻
Metrics must align with your company’s vision. Traditional metrics, like total usage time, may not suit your goals and could lead to unwanted behavior. Focus on finding the metric that truly reflects the value you provide to users.
The challenge is real, but the impact of creating a product that truly resonates with users and aligns with your vision is worth every effort!
Credits to Bruce Wang for these valuable insights on building a compelling product. Thank you, Bruce! 💛
Having insights on building compelling consumer products? Please share below or DM me!